Why Every Email Should be 5 Sentences Long (via FastCompany)

"Less than five sentences is often abrupt and rude, more than five sentences wastes time.", said Guy Kawasaki. "Long emails are either unread or, if they are read, they are unanswered ... Right now I have 600 read but unanswered emails in my inbox". Personally, I always use bullet points. Everybody HATES a big paragraph (more than 2 lines, I think), like this one.

So what to do?

• By making our emails really, really easy to reply to (hence: TL/DR, thank you). By making them, like a fine product, simple.
• The key is to make the action needed from the recipient, and its motivation, as clear as possible, because people are busy & lazy, as news outlet Quartz tells us. It is very easy for a complex email to be ignored even if it is very important.

TL/DR: Make what you want from the recipient and why they should do it as clear as possible.

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